April Chapter Luncheon
Why Oprah is not a Likely Prospect for your Organization:
Components of a Successful Major Gifts Program
You have a great program…Oprah gives away lots of money. She should be at the top of your prospect list – right? Wrong. With staff and volunteer resources stretched so thin, it is essential that we concentrate on the prospects and strategies that have the greatest potential return. This session will outline key components and steps to implementing an effective system for identifying major donor prospects and engaging them as donors for the long term.
In this interactive (okay fun) session we will explore:
- How to become more strategic in your major gift efforts and maximize organizational resources
- Assessing “where you are at” in your major gifts program and ways to position for success
- Why prospecting activities get overlooked and how they can transform your organization
- Inexpensive ways that an organization of any size can improve their prospecting efforts
Monica Grant, CFRE is the Senior Director of Development for the Arts at UC Santa Cruz, where she oversees the major gift and pipeline activities for a large and diverse division. Previously, she served as Vice President of Resource Development for the YMCA of Honolulu. She also ran her own consulting firm, providing fundraising consulting, planning, organizational development, training and facilitation for nonprofits with a focus on capacity building and sustainability. Monica has over twenty-five years of experience as a nonprofit and development professional, including work with The Nature Conservancy, United Way, and Sierra Club, and she has hands-on experience in all areas of development, and management of nonprofit organizations. Monica also served on the Association of Professional Fundraisers (AFP) Aloha Chapter's board as the Chair of its Strategic Planning and Diversity Committees. Oh…and she is a former stand up comic...