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Webinar: Why Today's Tactics Won't Work with Tomorrow's Donors

December 11, 2017

Registrants will receive a link where they will have TWO WEEKS to access the webinar whenever they want and however many times they want.

We suggest you invite members of your team to join you so you can discuss the concepts among yourselves. You can stop and start the presentation as many times as you wish. You can access this from wherever you have internet access and a browser.

$20 members/ $40 non-members. No refunds.


In this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission.

At the end of this session, participants will:
• Better understand the factors that shape giving: demographic, economic, and socio-political.
• Learn how to adapt fundraising practices as donors’ behavior changes.
• Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP.

Webinar will run from December 11 through Decemeber 22. Watch at your lesiure. 


ABOUT THE PRESENTER:
Laura MacDonald is president of Benefactor Group and a Certified Fundraising Executive (CFRE) with more than 25 years experience in nonprofit leadership, fundraising and philanthropy. In 1999 she established a consulting firm to serve the needs of those who serve the common good: nonprofit institutions, donors and civic leaders. She is a frequent speaker at local, regional and national conferences. She chairs the editorial review board for Giving USA: The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States. She is a member of the Association for Fundraising Professionals and was named the Central Ohio Chapter's "Fundraising Professional of the Year" in 2007.