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Fundraising School

The Fund Raising School Course

Building Blocks for a Major Gift Campaign

September 14-15 2016

“Building Blocks for a Major Gift Campaign”

A course taught by The Fund Raising School, hosted by AFP Silicon Valley


Dates:                        September 14 – 15 – In-class workshop

Date TBD - 2 hour optional introductory webinar offered the week prior.


Location:        Silicon Valley Community Foundation

2440 W El Camino Real #300, Mountain View, CA 94040

(650) 450-5400

Price:              TBD Approximately $600 for non-members and $500 for AFP-SV members

Scholarships will be available for AFP-SV members.* Apply for reimbursement after registering.


For questions, contact Alison Poetsch at  or Anne Davis East at


Course description


“Building Blocks for a Major Gift Campaign” is a fundamental course taught by The Fund Raising School


Whether you are planning a major gift campaign for a program initiative, endowment or hoping to launch a traditional bricks & mortar campaign, this course will help you learn the phases of a successful campaign, design a visionary goal with a specific timeline, engage your board and involve your community – all while avoiding costly mistakes and maintaining your current funding.

Chapters in the course syllabus:

Campaign Fundamentals

Campaign Planning

The Quiet Phase

The Public Phase

Follow Through and Trouble Shooting